Mission statement


Our Master's programme offers a stimulating environment in which students develop a critical vocabulary about the meaning and impact of new media and digital cultures in order to help them become the critical citizens, researchers, teachers, writers, and policy-makers of the future.


What do we mean when we say we study and teach New Media & Digital Culture? Our name has been synonymous with having a critical focus ever since the programme was initiated in 1998. It reflects the explicit yet purposely broadly defined objects of research (media technologies and the culture they produce and are immersed in), as well as the discursive constructions that need to be studied on their media- and culture-defining agencies: When are things presented as ‘new,’ by whom, and with what purpose? What does it mean when something is identified as being ‘digital’, and what are the assumptions about its characteristics and affordances?


Produced by vast and rapidly expanding creative and commercial industries, new media have become an important part of many daily activities. Yet we have hardly begun to comprehend how and to what extent they have changed our daily practices and culture. With our research and teaching we offer an innovative programme to help you articulate your academic and professional views on vital issues in new media and digital culture.


The MA programme aims to train you as an independent thinker who is able to critically reflect on contemporary media technologies and their role in cultural production. You will get thoroughly acquainted with the latest developments in new media and with historical and contemporary theoretical approaches. You will learn how to use your academic skills in fields related to new media practices in science, society, and everyday life. You will do a research internship to complement your theoretical knowledge with hands-on practice, and learn how to communicate conclusions (as well as the knowledge, justifications, and considerations underlying such conclusions) to an audience composed of specialists as well as non-specialists.

All in all, this programme will teach you to play a leading role as a constructive thinker, policy advisor, or cultural mediator in the field of New Media & Digital Culture, who possesses the tools and vocabularies to investigate and to enlarge the understanding of the many dynamic ways in which new media technologies are embedded within and reflect on a changing society.


If you meet the admission requirements and are accepted you start the one-year MA programme in September.


Most of the teaching takes place in the historic town centre of Utrecht, within walking distance of the University library, creative hotspots, the city’s well-serviced central train station, and of course cafés, bars, clubs and cinemas.