16-01-2014

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Internship Report: Activision Blizzard Benelux

Abstract:
I did my internship at video game publisher Activision Blizzard Benelux, based in Schiphol-Rijk. Being the worlds largest independent game publisher this provided me with 6 months of hard work, which paid off in various ways, learning to develop business and marketing skills personally as well as professionally. My research focused on the trade marketing positioning of new title Call of Duty: Ghos...